import metrics

Framework

Created by Chelsea Andreozzi, founder of First Call Imports Consulting, the Import Metrics Framework is built on years of hands-on experience helping alcohol brands navigate the complexities of U.S. importing.

With special support from Danielle Monogue, founder of Retail OI, you'll also gain expert insight into forecasting to help you plan smarter and grow with confidence.

You had streamlined imports and understood the costs behind the operation

There was total clarity on your inventory levels and PARs. Movements are lean, costs are optimized, and dead stock is minimal.

Plug and play templates were available to mitigate lack of bandwidth. Your team can implement imports and supply chain processes confidently without needing to grow headcount.

There was a precise, line-by-line understanding of true landed costs and margin structure. Pricing moves are intentional, profitable and data-backed.

You were operating with a plan and precision - establishing clear reorder points, cost triggers and operational sheets to make smart, timely decisions.

what business would feel like if:

Imagine...

Most importers lose money simply because they don’t fully understand their numbers.

The Import Metrics Framework simplifies your costing, forecasting, and compliance, so you can stop guessing, start leading, and scale with confidence.

You’ll learn how to tighten operations, make data-backed decisions, and finally get clear on what’s really costing you.


MASTER THE METRICS BEHIND SMART IMPORTING

master the metrics
With over 15 years in corporate retail, I’ve built a reputation for turning underperforming businesses into profit powerhouses. From merchandising for $800M+ brands to leading customer strategy for $2B+ enterprises, I’ve worked with industry giants like Nordstrom, JCPenney, and Family Dollar. My expertise spans buying, forecasting, trade strategy, and inventory management, with one goal: making inventory work smarter.

After graduating from Texas A&M with a degree in marketing and a certificate in retailing studies, I rose through the ranks—from the sales floor to Director-level leadership. Today, I’m the founder of The RetailOI, a platform that equips product-based businesses with the tools and insights usually reserved for corporate giants. As seen in American Express, I’m on a mission to help retailers scale with clarity, strategy, and profitability.

Danielle Monogue

founder of retail oi

With over 12 years in the alcohol industry spanning production floors, brand launches, import operations, global logistics, tradeshows, and even bartending, I’ve seen every side of the bottle. I know what it takes to keep an alcohol business running lean and sharp in one of the world’s most competitive markets.

I’ve supported dozens of importers and foreign suppliers to set up right, stay compliant, and scale smart. My approach is calm, clear-eyed, and collaborative: I listen first, map out the big picture, and help you chart the smartest path forward.

Outside of work, you’ll find me chasing the stories behind drinks, learning how people, cultures, and traditions shape the spirits and wines we share. To me, there’s nothing better than an honest conversation over a good glass. It’s how real connections are made.

Chelsea Andreozzi

founder of first call imports consulting

Meet the Experts That Will
Get You There

work with the experts

Upgrade for a 75 minute strategy call to support and review your numbers and ensure you’re set up for success.

OPTION 1:1 SUPPORT

Keep the entire system at your fingertips and stay ahead of changing costs, tariffs, and market realities

LIFETIME ACCESS & UPDATES

Follow practical frameworks designed specifically for alcohol importers with no generic fluff, just what you need to stay compliant and profitable.

GUIDED WORKFLOWS

Use my proven spreadsheets, batch calculators, cost trackers, and ready to download, customize, and put to work in your business today.

PLUG-AND-PLAY TEMPLATES

Access clear, actionable video lessons that walk you through every step, from SKU setup to cost breakdowns and batch planning.

On-Demand Course Portal

in this guided course, you'll learn how to:

A step-by-step system to take control of your SKUs, costs, batches, and cash flow. Start running your import business like the pros.


What is this
course exactly?

join the course
start the framework

Need a refresh down the road? Your portal is always there for you. Revisit modules, update your tools, and keep your operations sharp year after year.

KEEP IT FOREVER

05.

Finish the course with a clear system for managing costs, protecting margins, and planning cash and inventory flow. Make decisions backed by real numbers and not guesses. Your team will thank you. 

Implement With Confidence

04.

This isn’t passive learning. Take action and plug your real costs and data into our proven calculators, trackers, and checklists so you can see exactly where your money’s going. (*this is where it can take some time...don't worry we are here to help!)

put your numbers to work

03.

There is no fluff, no filler. Modules are concise, easy-to-follow videos that get straight to the point. Each lesson is designed to fit into your busy day, so you can move at your own pace and get the info you need fast.

learn on your schedule

02.

Enroll and get immediate access to your private course portal on Thinkific, with lifetime access to every module, video, and downloadable template. Log in whenever you need.


Instant access for life

01.

The framework is easy to set up.

The framework is easy to set up.

How it works

join other smart importers

JOIN OTHER
smart importers 

Get your pricing dialed in. Uncover just $1 more profit per bottle — that’s an extra $10,000 on a 10,000-bottle run.

Potential Savings: Many brands under-price because they guess their real costs. This framework protects 5–10% more profit per case — extra money that often goes unnoticed.

Pricing Accuracy & Margin Control

Pricing Accuracy & Margin Control

Money is lost in warehousing every day — turning stock faster and fine-tuning reorder points protects your profit.

Potential Savings: Tighter SKU tracking and faster inventory turns can lower storage fees by 10–20%, which adds up fast in bonded or temperature-controlled storage.

Storage & Warehousing Costs

Storage & Warehousing Costs

Know exactly when and how much to import — keep your cash working for your business, not locked in a warehouse.

Potential Savings: Poor planning ties up capital. Smart batching and clear reorder triggers can free up $50,000–$200,000+ by stopping over-ordering and dead stock.

Inventory Planning &
Over-Ordering

Inventory Planning &
Over-Ordering

One missing document can freeze a container for days. This framework shows you how to keep your cargo moving and your costs low.

Customs Clearance: Well-prepared shipments clear U.S. Customs faster and stay moving — saving $5,000–$30,000+ each year in detention and demurrage charges.

One client saved $18,000 in a single year by consolidating partial pallets and reducing split shipments.

Potential Savings: Precise landed cost tracking can cut 5–15% per container through smarter consolidations, shipping schedules, and incoterms.

Landed Cost, Freight & Shipment Efficiency

Landed Cost, Freight & Shipment Efficiency

This framework shows you exactly how to claim every dollar you’re eligible for.

Potential Savings: Many importers leave $10,000–$250,000+ unclaimed each year by missing out on CBMA refunds.

CBMA Refunds & Excise Tax Savings

CBMA Refunds & Excise Tax Savings

When you understand and control your import metrics, you don’t just gain clarity — you save money and grow smarter.
The Import Metrics Framework pays for itself many times over by setting your company up for profit and control.

CaseStudies

Import Metrics Framework™ is the fantastic solution to
becoming your dream importer.

achieve import dreams

Know that understanding your numbers is non-negotiable if you want to scale. It's time to finally get it right.

Prefer practical, actionable guidance over theory. You want spreadsheets and frameworks you can actually use.

Want to tighten up operations, protect cash flow, and make smarter decisions when it comes to pricing, purchasing, and selling.

Are actively managing multiple SKUs, shipments, or batches and need simple tools to stay organized and profitable.

Are tired of guessing at costs, margins, or tax impacts. They want to see where every dollar adds up.

Growth-minded alcohol importers who wish to focus on the beauty and fun of sharing fantastic wine, spirits or beers. The importers who want to grow the brands they are truly passionate about because it highlights family traditions, cultures or sustainable practices. The importers who want to spread the craft of the alcohol industry all the while their business is profitable.

 So if currently you:

This is for the...

THIS IS A ONE-TIME PAYMENT FOR
LIFETIME ACCESS.

$997.00

SECURE THE SPECIAL FOUNDERS RATE OF 

Limited Time

The Import Metrics Framework
is regularly priced at $1,497

The Import Metrics Framework
is regularly priced at $1,497

YOUR INVESTMENT AND WHAT YOU GAIN

sign up for founders rate

what this means savings wise

your return

If this framework saves you even 1% of your annual importing costs, you’ll 25X your investment and most clients see far more. Plus, you’ll run a tighter ship, spot problems faster, and free up cash flow to reinvest in growth.

Most small-to-mid-size importers overspend by 5–15% due to unclear cost structures, poor SKU tracking, and missed tax credits. For an importer moving $250K–$1M in annual product, that’s $12,500–$150,000 in preventable losses every year.

bottom line

This isn’t just a course, it’s your blueprint to run a leaner, more profitable importing operation, year after year.

The Framework gives you the tools. An Import Metrics Strategy Call ensures they’re customized for your business.

Want even faster and stronger results?

NOW $300

add this exclusive 1:1 with chelsea

Walk away with a fully operational import cost model with no guesswork and no overwhelm.

Troubleshoot unique scenarios with my direct support.

Have support in personalizing templates and calculators to your real numbers.

ADD THIS EXCLUSIVE ONE ON ONE UPGRADE

ADD THIS EXCLUSIVE
ONE ON ONE UPGRADE

IMPORT METRICS STRATEGY CALL

$500

add this exclusive 1:1 with chelsea

questions?

you got

WE GOT ANSWERS.

Q: Who is best suited for B.Lounge?
B.Lounge is designed for small business owners who are looking to build their skills and knowledge around how to develop the infrastructure for their business to scale. We highly recommend this for anyone who has sparked their business and is looking to build to $8K months/$100,000 year. The education and teachings are the fundamentals to business ownership, leadership, branding, marketing and sales.

Q: What types of businesses are in B.Lounge?
Because Jen has successfully scaled both product and service based businesses to multi millions personally, she is able to guide a variety of businesses and understands the differences as well as the similarities. This community is made up of online entrepreneurs although Jen has supported brick and mortar entrepreneurs in her mastermind and privately. The fact that Jen has so much experience creates a diverse community which is one of the greatest assets for her programs because the conversations are richer.

Q: What makes this different from other group coaching programs?
Just about everything. The care you will receive is unparalleled as well as the abundance of this room. You will have live coaching with Jen, self paced programs to develop your knowledge, a community channel to grow your network, quarterly Q+As with Jen to ask your questions, access to the Becoming Iconic team for support, the documents and spreadsheets the team uses in our business for turnkey implementation, alongside of many bonuses but we keep those as the gifts and surprises for our B.Lounge clients.

Q: Can you enroll at any time?
Yes! However waiting for the right time is one of the first teachable moments we would like to offer you. There is no perfect moment or time. This is about cannonballing into your dreams and getting yourself in a room with a sought after mentor and a like minded community to start to see results. If you keep doing what you’re doing, you will keep getting what you’ve been getting. We are ready for you when you are.

Q: What is the investment?
We work with our clients to ensure that they make empowered choices and we also love to see someone stretch themselves because saying YES is the biggest act of belief in yourself and your business. You can pay in full for $11,111 and receive a generous savings or you can split the payments up to twelve payments of $999. This is not a subscription or cancel at any time membership but a payment plan. Meaning if you enter the payment plan, you are responsible for all of the payments in full.


Q: Who is best suited for B.Lounge?
B.Lounge is designed for small business owners who are looking to build their skills and knowledge around how to develop the infrastructure for their business to scale. We highly recommend this for anyone who has sparked their business and is looking to build to $8K months/$100,000 year. The education and teachings are the fundamentals to business ownership, leadership, branding, marketing and sales.

Q: What types of businesses are in B.Lounge?
Because Jen has successfully scaled both product and service based businesses to multi millions personally, she is able to guide a variety of businesses and understands the differences as well as the similarities. This community is made up of online entrepreneurs although Jen has supported brick and mortar entrepreneurs in her mastermind and privately. The fact that Jen has so much experience creates a diverse community which is one of the greatest assets for her programs because the conversations are richer.

Q: What makes this different from other group coaching programs?
Just about everything. The care you will receive is unparalleled as well as the abundance of this room. You will have live coaching with Jen, self paced programs to develop your knowledge, a community channel to grow your network, quarterly Q+As with Jen to ask your questions, access to the Becoming Iconic team for support, the documents and spreadsheets the team uses in our business for turnkey implementation, alongside of many bonuses but we keep those as the gifts and surprises for our B.Lounge clients.

Q: Can you enroll at any time?
Yes! However waiting for the right time is one of the first teachable moments we would like to offer you. There is no perfect moment or time. This is about cannonballing into your dreams and getting yourself in a room with a sought after mentor and a like minded community to start to see results. If you keep doing what you’re doing, you will keep getting what you’ve been getting. We are ready for you when you are.

Q: What is the investment?
We work with our clients to ensure that they make empowered choices and we also love to see someone stretch themselves because saying YES is the biggest act of belief in yourself and your business. You can pay in full for $11,111 and receive a generous savings or you can split the payments up to twelve payments of $999. This is not a subscription or cancel at any time membership but a payment plan. Meaning if you enter the payment plan, you are responsible for all of the payments in full.


Q: Who is this for?

Perfect for small to mid-sized alcohol importers ready to get a tighter grip on costs, batches, and operations. If you’re tired of hidden fees and missed refunds, this is for you.

Q: How is the course delivered?

Q: How long does it take?

Q: Do I need a finance logistics background?

Q: Will this work for wine, spirits or both?

Q: What if I have questions?

Q: How much could this save me?

Q: I already have a customs broker. Do I still need this?

I'M SO READY!

Streamline operations. Reclaim profit.
With this framework, you’ll finally have the metrics—and confidence—to lead your business with intention.

ready to take control of your importing?